Santander: Equality Builds Equity | The Martin Agency
When this spot launched, Santander was the only Top 50 bank run by a woman and one of few committed to gender pay equity. We highlighted this disparity by showcasing activities that were illegal for women in the past century. Things like owning a passport or wearing pants on the Senate floor weren't just social taboos—they were actually illegal in our grandmothers’ lifetimes. By revealing restrictions that now seem absurd, we wanted to demonstrate how true equality builds equity.