Coors Pure: It’s Organic But Chill About It | Droga5
Living a healthy lifestyle is actually kind of hard. So when Coors launched an organic beer, we decided to be equally aggressive about meeting people where they are on their fitness/health journey.
We created the character of a talking beer can who’s aggressively positive and over-the-top with encouragement for even the smallest of wins. Our motivational beer was voiced by someone known for her aggressive enthusiasm: Ali Wong.