Kit Kat THiNS: The THiNGLE | Droga5

When you have a product as simple as Kit Kat THiNS, there’s not much else to say beyond the fact that they’re thin Kit Kats. So we took that to an extreme degree, by creating an album of absurdly simple jingles, all waxing poetic about the exaggerated thinness of Kit Kat THiNS.

 
 
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When I wrote this, did I know it would become my most divisive commercial ever? I did not, but the people have spoken and here we are.

 
 
 
 
 
 
 
 

And if you like looking at delicious CGI Kit Kats, I’ve got good news: